This short and sweet 'Zine aims at reader's visceral emotion by the risque language and bold typography.
The pages are short and to the point. I printed the zine on recycled printer paper, both because it is what was available in the place I printed it, but also because I care about the environment (and just because it is earthy, doesn't mean it needs to look earthy). I also decided to print it on a US letter sized sheet of paper, rather than tabloid paper, again, for environmental reasons.
I am not the kind of person that would pick up a zine probably. I wanted to make this the kind of zine that I would pick up. The majority of the font isn't small, and when it is, you don't miss the message if you don't read it, but it amplifies the message if you do. I carefully thought through the zine, and (I think) it shows. And, most importantly, it doesn't look like some neo-post-whatever bull shit collage type of thing. I'm not into that, and that turned me off in some of the examples.
I used the Univers typeface because I like the condensed black font. It is not my favorite—I don't like curved capital R legs but seem to have an affinity for typefaces that have them, i.e., Helvetica <3, but the black condensed font conveys strength and power, without having a "feeling" of its own. Kind of like Helvetica, but it also does not carry the same weight of implication Helvetica has gathered in its usage.
To me, this project went well. I still feel conflicted about printing anything... I don't really like physical stuff, and I don't like being the person that is creating a lot of physical stuff to communicate about caring about something when the thing I care about is the environment. Despite the recycled paper and not using a lot of paper in the project, I still feel a little icky. My design was ok, I feel like it would've been better to pick a more niche topic than "caring," but it was one of the first things we agreed on, and didn't care to look much further. It works as it is, but if I were to iterate the project as a whole, I would do it a little different.