Goal of this project
I had a hard time deciding which direction I wanted to take the audience, and I am still a little undecided. I really would like to appeal to anyone that doesn't know, because I think education, of anyone, is critical. But I also don't want to make the message too generic that it then doesn't apply to anyone at all.
I think the party-driven part of CU's culture is my target audience. They made poor decisions, often low on money, and looking for ways to demonstrate superiority through physical objects. The goal would be to increase clothing consciousness in this group. Consciousness is defined as buying second hand or from ethical brands, caring for and repairing clothing, and not shopping at large fashion chain stores.
I toyed around with a few different tactics that I wanted to pursue. I want to educate more than anything, I really don't like making emotional arguments; they feel useless, and whenever I see them applying a direct appeal, I immediately ignore their message and organization.
They like to party and be trendy. Their favorite social media is Instagram, but are also active on FB. They are the oldest siblings and have a lot of close friends. They Don’t really consider themselves pro-environment, but were vegan for a short time, but aren’t anymore, but like vanilla soy lattes. They aren’t outdoorsy but drive a Jeep something. They like furry things and sparkly things and Grey's Anatomy. They have the second most recent iPhone, with a small crack in the screen. They shop at forever 21 and wear bear paws rather than Uggs. They are a college student or a recent grad, and they will/are working in comm or marketing .They care about animals and attend charity events, but don't donate.
Directions I've been considering
whAt i've made so far