The goal of this project was to spread information about the impacts of clothing, and what you can do about it. To accomplish this, I created four pages on a webpage and an Instagram account. The Four pages are the home page, which cycles through photos relating to the industry. The Facts page give people some unambiguous information interjected by some images relevant to the topic. The You page I wanted to be the most accessible; this page is where you get the information about how you as an individual can take action to reduce your impact with clothing. Lastly, the Join page has posters to download, so you're able to take the information with you.
I also started an Instagram page (twitter is dead, and Facebook is dumb), where I have been posting some of the facts from around the website while adhering to the brands aesthetic. The target of the Instagram is the eco and ethical brands (to do collaborations and build community) and their consumers (to enact change).
Behind the name
At first, I chose the name Wear. THen when looking to get a domain name, I discovered wear well was already taken. So then I added, "The" and "Project" I added the both because without the "The" it The Wear Well Project had the same acronym as the Wounded Warrior Project (WWP), as well as sounding awkward without the "The."
I used the word wear because it applies to how we use our clothing (wearing them) as well as how they age. The well developed both because I liked the alliteration of the WW and because it is the proper modifier for the word to visualize the action I would like people to take; being better, doing well.
I used a variation on the CMYK color pallet. I wanted the information to be clearly and unbiasedly (ish) presented, and the CMYK color pallet enables the clarity, while also being punchy.
I chose Helvetica for the same reason I chose the color pallet: I wanted it to be unaffected and to influence the understand the text minimally. I also really love Helvetica.
I like having a strong iconography use, and with the three in the photo above* I don't think I did as well as I could have, but throughout the rest of the work, I did a lot of like drawings of clothing or other symbols where were consistent and well used. I used the icons this way
* Currently, I can't get the picture to load, and I don't know why.