I love International Typographic Style; its detachment and directness. International Typographic Style (ITS) embodies what I try to embody as a person and in the design, I create when I get that freedom. So I had a great time creating these business cards, which came at a perfect time—I've been meaning to create a new one. With this one, I started with Helvetica. Then I added some color, as is consistent with me, I didn't like the color at all in any shade and removed it completely. The final version places focus on the whitespaces between the descender of the 'y' and ascender of the d. I also used lower case letters both because minuscule letters are characteristic of ITS and also because I hate capital Es and D's: they're vertically asymmetrical which I don't like in capitals (except in J and N). It also uses the dramatic hierarchy of ITS with the large focus and much smaller other information.
A detail on this on that might not make sense here is the line at the bottom right of the card. This line is for me to fill in whatever the relevant description for the person I am giving the card to. Sometimes I'm a graphic designer, a wearables innovator, an apparel designer, and other things, and I wanted a place that I could make one business card could serve the multiple purposes I fulfill as a creator and designer. ITS also has such a void of voice that allows my different disciplines to be served by the same card, which is great.